The brand has been expanded into a line of products including cheesy bites, macaroni and cheese, and cheesy skillets. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. The name Velveeta was intended to connote a "velvety smooth" edible product. It was reformulated in 1953 as a " cheese spread", but as of 2002 Velveeta must be labeled in the United States as a " pasteurized prepared cheese product." In the 1930s, Velveeta became the first cheese product to gain the American Medical Association's seal of approval. The product was advertised as a nutritious health food.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |